When working in the IT business, many of your new potential customers will materialise from referrals. While this is a great way to grow your business and build your reputation, it can sometimes result in ignoring other factors that can be used to create more business such as marketing, sales, and much more. Read on in this blog to see if you’re running into common problems that Managed Service Providers face.
1. Do you market your business?
Having a great sales team will go hand in hand with a marketing team. Being a tech company may give you the impression that you might not be suitable for the marketing side of things, but you’ll be surprised after you’ve done some research! Finding the right channel is key to finding your audience, whether it be Twitter, Facebook, LinkedIn, or Instagram. If you haven’t got the right resources to market yourselves in the way you would like to, a marketing agency is a great idea, they can take hold of all your marketing and make the magic happen with increasing sales!
2. You want to steadily increase sales
Are you an MSP who relies predominantly on referrals to get new business? This may prove to work, but there are many other ways to steadily increase your sales. The market is getting increasingly crowded with new businesses coming on board who could potentially become one of your competitors if you’re not ahead of the game. You don’t want to blend in with them, so find a way to differentiate yourself and offer something no other competitor does.
Having the right sales team is one of the main priorities when you’re selling a service, so even though creating the perfect sales team may prove to be a tough task to get the best of the best, it will sure be worth it in the end when you have a steady increase of business.
Make sure to look out for our part two on this blog coming next month.
If you have any enquiries for the Uptime Solutions team, don’t hesitate to call us on 0203 764 7688 or leave us a message on our contact page.